During these troubled times, we’re sharing our Cassels video to highlight how this family brewery managed to pivot as a business after the Christchurch earthquake in 2011.
What’s at the heart of it all?
Since Cassels launched more than 10 years ago, community and sustainability have been at the heart of what they do. That means making choices that benefit people and the environment and provide the foundation for a sustainable business.
The Christchurch earthquake had a huge impact on Cassels’ business. However, opening their new venue The Tannery shortly after the earthquake helped to create a much-needed sense of community.
Cassels plays an important role in their local community. Each year they get involved in a range of projects, such as the annual Heathcote River Clean-up where they organise volunteer clean-up groups who retrieve and sort river rubbish.
Why was glass important in Cassels recovery?
The use of glass packaging was a key part of Cassels’ recovery as it purposefully and consciously implemented sustainability initiatives to support its community and the environment in which it operates. They were happy to discover that amber bottles contain up to 75% recycled glass as it strongly aligned with their aims for selling a product that represented their contribution as environmental custodians within their community.
They chose to package their products in infinitely recyclable, New Zealand glass, as they believe that operating sustainably is the responsible way to do business.
As Cassels demonstrates, glass packaging supports the sustainability goals of craft brewers and their communities in both New Zealand and Australia.
How to enjoy Cassels during lockdown
Due to COVID-19, Cassels can only supply cases through its online shop. If you’d like to enjoy Cassels within your bubble, shop online here. Available NZ only.
Take a look at our website for some lockdown recipes.
Why recycle glass?
Recycling glass is very important – glass is 100% recyclable and infinitely recyclable, meaning that a bottle can go from recycling crate back to store shelf in as little as 30 days.
Cassels knows that rebuilding works best when it’s based on strong values and respect for the environment and community. They’re applying that knowledge now and in the future. That’s a great example for us all to follow.