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It’s the perfect time to go in search of your next great NZ beer experience

With many families travelling for the school holidays, now is the perfect opportunity to discover wonderful craft breweries, many of which offer a cellar door for the grown ups and complementary activities for the whole family to enjoy.

Today there are around 220 breweries throughout New Zealand and to help you find some hidden gems the Brewers Guild of New Zealand has established the New Zealand Ale Trail.

You can check out the trail here.

This video below captures the spirit and variety of the trail.

Some of the highlights for those of you who are travelling these school holidays could include Emporium Brewing in Kaikōura, which has mini golf and place to hang out with the kids or the family-friendly Mussel Inn, which is located in Onekaka, Golden Bay. For those of you staying around Auckland, Hallertau in Riverhead is a wonderful beer garden destination as is Tuatara on the Kapiti Coast just outside of Wellington. If you’re out exploring the Wairarapa, you can’t go past the Martinborough Brewery, which has a viewing window that enables you to watch the beer being made, and an outside garden bar perfectly situated to catch the afternoon sun.

“In the few years prior to COVID-19 beer tourism was gaining real traction in New Zealand, with several operators establishing new businesses,” says Sabrina Kunz, Executive Director of the New Zealand Brewers Guild. “Those operators reported significant interest from New Zealanders exploring their own backyard or a different region, with 49% of tour participants coming from New Zealand.

“New Zealand breweries were hit hard by COVID-19, particularly as so many small breweries rely heavily on direct, on-premise sales. So if you’re thirsty for a new beer adventure while travelling or even just keen to explore your local supermarket’s beer range – we’d encourage you to check out the NZ Ale Trail information. Pop in and give your local craft breweries a much-needed boost or pick up a six-pack of glass bottles to take home.”

Share your new craft beer experiences and discoveries. Use #nzaletrail and #experiencekiwibeer to link in with other beer explorers. We’re looking forward to following your adventures!