Glass is Life

Discover the six compelling reasons why we believe that glass is life

We Believe Glass is Life

To celebrate our love for glass, we launched Glass Is Life™, a global movement to celebrate the passion we all share for glass. Together we share the stories of consumers, business leaders and environmentalists who are inspired to choose glass and highlight the qualities of glass, including sustainability and quality.

Glass Is Life™ is based on the reasons to choose glass: Taste, Health, Sustainability and Quality.

Glass Is Life™ supports our belief in glass as a modern package of the future.

Glass Is Life™ succinctly characterises our company's belief in the power and beauty of glass.

6 reasons to choose glass


Glass is all about the taste buds. It preserves and presents flavour exactly as intended. When you eat or drink something packaged in glass, you’re experiencing the pure taste of that food or drink. Nothing more. Nothing less. Glass is the most neutral and natural of packaging materials. It is as inert as packaging gets. When taste counts, glass wins.


Glass is pure. It’s non-reactive and safe to use over and over again. It doesn’t stain or hold leftover flavours. Glass also acts as a natural barrier—it’s virtually impermeable to oxygen, so glass helps keep foods and beverages fresh and full of their natural vitamins, minerals and other health benefits. It is easy to clean, sterilize and re-use, all increasingly important to a health aware world.


Glass is made from three natural ingredients: sand, limestone and soda ash. It is the only package that is reusable and well as recyclable. And it doesn’t break down into harmful chemicals in the earth or oceans.

When we use recycled glass to make new bottles, we use fewer raw materials and less energy. Globally, our glass products contain an average of 37 per cent post-consumer recycled glass. In Australia on average we use 39% recycled glass.

And glass can actually lower the carbon footprint compared to other packaging. The total life cycle of packaging, whether it’s glass, plastic, aluminium or paper, includes raw material extraction and transport, manufacturing, shipping, and recycling or disposal. When we use recycled glass to make new bottles, we use fewer raw materials and less energy.


Glass is the only packaging material that people are inspired to save, reuse, collect and display. Glass can take on a range of shapes, colours and textures. It’s beautiful. It’s memorable. It’s iconic. You can feel its quality in your hand.

Glass is also brand building. It tells you that someone cares about the contents. Glass is at the core of building thousands of successful quality and premium brands.

People are more likely to reach for glass.

Glass is a packaging choice you can feel good about

Learn more in our sustainability report


Glass is used over and over again. It’s the only container people choose to save, collect and put on display. Glass moves from the refrigerator to the oven with ease, making it ideal for storing as well as cooking. Food and beverages in O-I glass are table-ready at a moment’s notice. And that convenience is just one more reason to love glass.


The transparent nature of glass puts food and beverages on display. It allows consumers to see what they are getting. No uncertainty. No surprises. Quality products belong in glass.